Category: Marketing Operations

The 6 essentials to succeed in Marketing Operations

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

By virtue of being the hub of marketing, the marketing operations team interacts with people from different disciplines which include product marketing, field marketing, inside sales, sales, PR & content team among others. In my experience, while working in marketing operations department here are the 6 essentials to succeed & become more productive

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Which HAT are you wearing today?

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job. 

  1. Scientist: The Scientist does experiments. 
  2. Engineer: The Engineer builds things that work.
  3. Operations: The Operations Manager takes the handbook and executes on it.

 At Fractional CMO, we always think from the marketing perspective and while reading Seth’s blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake 

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Marketing Operations : In House or Outsource?

After we published our blog: “My Digital Marketing isn’t working”, we received few queries from CEOs and CMOs and found a common thread in all the queries is, I now understand the importance of Marketing Operations, now what next? Is Marketing Operations really a full-time activity?

Bang on. This question made me write this post.

Should Marketing Operation be outsourced?

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