5 commandments to Fail Safe Selling

Marketing and Sales are two important pillars of any business. Marketing & Sales are always tough nuts to crack. The reason being, Marketing & Sales deal with one of the most intelligent creatures on this earth – HUMANS.

The same HUMANS have observed, learned and identified different ways of marketing and selling and the following five steps are the Fail Safe Marketing & Sales technique for any B2B company.

Looks Interesting!! Let us get the ball rolling.

Continue Reading…

Fuel of Digital Marketing Growth Engine : Content

Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro 

In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red & more than 350,000 tweets. Every minute, 300 hours of video is uploaded to youtube & nearly 7 million snapchat videos.

For this reason, Content is probably the ‘buzz’ word in the digital marketing arena. Everything in Digital Marketing revolves around content because the customers consume and share content.

Now with such huge amount of data getting generated every minute, It is very critical and equally challenging to have your content be available to the right customers at the right time. Just understand and follow the below mentioned steps you will see wonderful results in just a few months.

Continue Reading…

Which HAT are you wearing today?

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job. 

  1. Scientist: The Scientist does experiments. 
  2. Engineer: The Engineer builds things that work.
  3. Operations: The Operations Manager takes the handbook and executes on it.

 At Fractional CMO, we always think from the marketing perspective and while reading Seth’s blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake 

Continue Reading…