3 Reasons Why Hubspot Marketing Software Certification Is Worth A Shot

The world of Marketing is changing very fast. Google and Yahoo have disrupted the Marketing world. Today Digital Marketing takes an edge over Traditional Marketing. Search Engines have changed the way you sell too.

Move the marketing and sales strategy from ABC (Always Be Closing) to ABH (Always Be Helping) Click To Tweet

More than 3800 marketing Softwares have come into existence with the strategy of ABH (Always Be Helping) and some of the early movers and pioneers are Hubspot and Marketo.

Hubspot did walk the talk by making all their certifications free. It is one of the very few companies who does not put certifications into a profit centre but instead puts it in content marketing strategy. A majority of the certifications are free for everyone and some of the certifications are exclusive for Hubspot users and partners.

I have recently completed the Hubspot Marketing Software Certification and want to share some of the interesting findings.

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Digital Marketing is not the ‘Genie out of lamp’

We all must have come across great stories about Alladin and his Genie. Whatever Alladin wishes, Genie fulfills. Great fairytale and I love those bedtime stories.

During my experience in technology marketing, I have come across few founders and marketers who think Digital Marketing as Genie and themselves Alladin :). When I started my journey, I was also thinking along the same lines but learned the hard way.

Digital Marketing cannot fulfill all your wishes instantly. It is not a Genie. Click To Tweet

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Suspect, Prospect, Lead, Opportunity! What They Mean.

I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day. CRM now has expanded its wings from being just Sales Force Automation to Marketing Automation and other areas too. There are a lot of new terminologies which has cropped up apart from the traditional SFA terms like Opportunity, Quote, Order, etc.. Lets see the different terminology used in lead management like suspects, prospects, lead ( qualified, unqualified ), opportunity.

Let’s see what they mean in reality instead of the standard dictionary definitions.

This is a typical business scenario:

There is a banking exhibition happening in the city. There are around 50 banks participating and there are around 50000 visitors.

Suspects:

All the visitors are suspects. So there are 50000 Suspects.

Lets say 7000 people visited your stall. They picked up the catalog and around 5000 people have given their visiting cards to you.

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