SaaS Marketing : Where to begin…

SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both and SaaS comes out to be the savior in this case, with maintenance responsibilities shifting away from IT department and quicker adoption across the workforce, SaaS has become a hot favorite.

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The 6 essentials to succeed in Marketing Operations

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

By virtue of being the hub of marketing, the marketing operations team interacts with people from different disciplines which include product marketing, field marketing, inside sales, sales, PR & content team among others. In my experience, while working in marketing operations department here are the 6 essentials to succeed & become more productive

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Must-Have Skills for B2B Marketing Success

While talking to a lot of prospective customers every day, the question we face, what are the must have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

1. The Google Guy

Don’t you want your website to be loved by google and shown up in top results every time people search? If Yes, then this skill set is supercritical. Google has changed the way people enquire or research about a particular product or service. In just one decade, search engines have made all the businesses of the world to have their presence online. As I am writing, there are more than

More than 1,172,969,033 websites are present on the web and is just multiplying every second. Click To Tweet

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